You can already find lots of reviews of the Apple iPad. The device hasn’t been out for very long, so most reviewers are still in the honeymoon period and most of their observations and conclusions are speculative. Opinions may change once the novelty wears off, but here are some first impressions of why businesses should keep an eye on the iPad, as well as the top reasons why it’s safe for the corporate world to ignore it at this point:
Three reasons to love it
1. Great battery life
The iPad has even better battery life than last year’s much hyped netbooks. Apple claims 10 hours of battery life, but The Wall Street Journal reported 11 hours and 28 minutes of power, even during a period of heavy use.
2. It’s a briefcase, a whiteboard, and a dashboard
While most demos and commercials for the iPad focus on playing games and watching videos, don’t think for a second that this device is irrelevant for business users. The iPad allows you to skip paper copies of newspapers and magazines and avoid the pile of reports and other long documents in your briefcase. Between specific apps like USA Today and the open Internet, the iPad is a great business reading device. And with third-party apps, the device is also great for reading documents such as PDFs and DOCX files. Business professionals will also appreciate apps such as Ideate, which allows you to sketch ideas on a virtual whiteboard, save them as images, and then email them to your colleagues.
Another way for users to take advantage of the iPad’s great LCD screen is to use it for checking business dashboards. Before long we’ll see more apps that help display specific data, but for now you can open Microsoft Excel files and pull up Web-based data such as Google Analytics in the Safari browser.
3. You’ve seen Star Trek, right?
At this point, the iPad is primarily a device for early adopters. By the third generation, Apple will likely have something far more useful and functional. Nevertheless, using an iPad today feels like touching the technology of tomorrow. It is satisfyingly futuristic. If you’re a business leader, using the iPad could help you get a jump on the next stage of the evolution of computing. That could give you a competitive advantage by enabling you to better organize and consume important data.
Three reasons to ignore it
1. Imprisonment in the Apple ecosystem
While Apple’s integration of hardware, software, and e-commerce is one of the things that makes it so easy to use, that simplicity comes at the price of being locked into the most draconian ecosystem in the technology world. While some consumers are willing to give up a little freedom in return for a system that “just works,” that’s a much more difficult proposition for businesses. There are times when a business may need to do something — e.g. build a custom app, tweak a payment system, change configuration settings — for a business reason. However if you’re locked into Apple, the system can be extremely rigid and inflexible. Businesses don’t like that. It’s one of the things that has kept Macs out of many organizations. Apple is making strides to accommodate iPad deployment scenarios in business, but so far the company appears unlikely to open up.
2. Only one app at a time? Seriously?
Like the iPhone and the iPod Touch, the iPad can only run one application at a time. This approach makes some sense on the iPhone, which struggles with processing power and battery life at times. However, it doesn’t make sense with the iPad, which is surprisingly speedy and has plenty of battery life to spare, as mentioned above. Most business people need to multitask when they’re getting serious work done, so this aspect of the iPad definitely limits it as a laptop replacement. One thing to keep in mind is that the upcoming iPhone 4.0 operating system will finally add multitasking, but it won’t be iPad ready until this fall.
3. It doesn’t replace anything, yet
Despite all the hype for this long-anticipated device, the tablet itself remains an unproven factor, with the failure of the Tablet PC over the past decade as proof positive. Tablets have only found usefulness and acceptance in a few vertical markets such as health care. Despite that, users still remain keenly interested in the possibility of a great tablet, even if they’re not quite sure what they would do with it. The iPad certainly won’t replace a smartphone for any business professionals. In rare cases, it may replace a laptop for people with light computing needs centered around the Web and email. However, the most likely scenario is that the iPad will become an add-on device in the same category as netbooks. People will still carry a smartphone and will still have a primary desktop or laptop. That leaves the iPad to become a more convenient computer used for light computing tasks that don’t involve creating much content. This tablet would have to succeed where others have failed.